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When I look at the event industry after COVID, I see opportunity, but I also see a need to be more practical about how we bring people together. A company offsite, product launch or client event needs a clear purpose, a realistic budget and a production plan that fits the room. The conversation should go beyond whether events are “back.” We need to ask what makes an event worth attending and what it takes to deliver it well. In-person events still need to earn the trip There